About Us

After months of experimenting in his kitchen in 2005, long-time horseman Uncle Jimmy was sure he had struck upon a treat to relieve the boredom of his own stall-bound horse; he was just as confident his treat would transform the equine industry.

Starting in late 2006, with little more than an idea and a bootstrapped business model, Uncle Jimmy introduced Uncle Jimmy’s Hangin’ Ball to the market at the Equine Affair in Columbus, Ohio. Disappointed with the mediocre response to what he knew was a breakthrough product, Uncle Jimmy pressed forward. Five months later, equipped with a newly designed package and down-to-earth marketing, Uncle Jimmy’s Hangin’ Ball went on to win multiple innovation awards at the American Equestrian Trade Association (AETA) Spring Expo in Richmond, Virginia. The awards led to immediate press recognition, tremendous dealer reception, and the true launch of Uncle Jimmy’s Brand Products.

Combined with our quality guarantee and customer responsiveness, Uncle Jimmy’s has earned an impeccable reputation in the equine industry today. Under the banner of our flagship product, Uncle Jimmy’s Hangin’ Ball, Uncle Jimmy’s has become an internationally recognized brand of horse treats. Our high-quality treats represent some of the most innovative products in the equine industry and have won multiple awards, including the 2011 Bronze Medal Award for Product Excellence presented by PET AGE Magazine and H.H. Backer Associates, Inc. and the Best in Show and Innovation Award for Best in Class at the American Equestrian Trade Association (AETA) Spring Expo of 2007.

Uncle Jimmy’s distribution has expanded to include all of the United States, Canada, Germany, and the United Kingdom with new regions such as The Kingdom of Saudi Arabia and South Africa in development. Uncle Jimmy’s team is always working on the development of new products and flavors.

Where future trails will take us is only limited by our customers’ support and Uncle Jimmy’s knack for useful invention—both of which make us think we’ll be riding for a long time.

Hello folks, Uncle Jimmy here. I’ve had two passions in my life—airplanes and horses. I started riding at a local stable at an early age and began flying at the age of fifteen. My dream was to fly for a major airline and own a farm with horses. Well I’m here to tell ya, someone must have been looking down on me because I managed to do both.

Before I got where I am today, I had to pay my dues. I flew anything that had a wing and actually managed to make a couple of bucks at it. Yes sir, three hundred dollars a month and I was in hog heaven. In the down time, I tried to ride as many horses that I could. I can tell you one thing: the ground seemed to have been a little softer back then.

As I look back on those days, I can tell you that I wouldn’t give up those experiences for any amount of money. I was building my dreams, one lesson at a time.

Then one day I stood there, watching one of my injured horses start to chew down his stall. I put everything I could think of in his stall, from rubber balls to the only boredom buster on the market. He didn’t like the boredom buster and he wouldn’t even look at the ball. Then I thought, if this guy is having a problem locked in a stall, there must be a lot of others with the same problem. That’s when I came up with the idea of Uncle Jimmy’s Hangin’ Ball. What horse doesn’t like a good custom mixed grain? It not only took his stall boredom away, it’s saved the stalls of several other horse owners, too. Now, thanks to all you fine folks out there, Uncle Jimmy’s Brand Products are being sold all over the world.

Thanks again and happy riding.
Uncle Jimmy