About Our Company

After months of experimenting in his kitchen in 2005, long-time horseman Uncle Jimmy was sure he had struck upon a treat to relieve the boredom of his own stall-bound horse; he was just as confident his treat would transform the equine industry.


Starting in late 2006, with little more than an idea and a bootstrapped business model, Uncle Jimmy introduced Uncle Jimmy’s Hangin’ Ball to the market at the Equine Affair in Columbus, Ohio. Disappointed with the mediocre response to what he knew was a breakthrough product, Uncle Jimmy pressed forward. Five months later, equipped with a newly designed package and down-to-earth marketing, Uncle Jimmy’s Hangin’ Ball went on to win multiple innovation awards at the American Equestrian Trade Association (AETA) Spring Expo in Richmond, Virginia. The awards led to immediate press recognition, tremendous dealer reception, and the true launch of Uncle Jimmy’s Brand Products.


Combined with our quality guarantee and customer responsiveness, Uncle Jimmy’s has earned an impeccable reputation in the equine industry today. Under the banner of our flagship product, Uncle Jimmy’s Hangin’ Ball, Uncle Jimmy’s has become an internationally recognized brand of horse treats. Our high-quality treats represent some of the most innovative products in the equine industry and have won multiple awards, including the 2011 Bronze Medal Award for Product Excellence presented by PET AGE Magazine and H.H. Backer Associates, Inc. and the Best in Show and Innovation Award for Best in Class at the American Equestrian Trade Association (AETA) Spring Expo of 2007.


Uncle Jimmy’s distribution has expanded to include all of the United States, Canada, Germany, and the United Kingdom with new regions such as The Kingdom of Saudi Arabia and South Africa in development. Uncle Jimmy’s team is always working on the development of new products and flavors.


Where future trails will take us is only limited by our customers’ support and Uncle Jimmy’s knack for useful invention—both of which make us think we’ll be riding for a long time.

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